- The word mark of UNION F&C should be recognized as an important basic factor of CI system.
- To apply the word mark, it is required to use it according to the original data of a relevant item and not to damage or modify the word mark image.
Minimum Size Rules
- The vertical line size of 5mm is not allowed because it is hard to be identified.
- The minimum size rules guarantee the scope of no-infringement of design factors when the word mark is used.
- To apply the rules to various factors, it is careful not to violate design factors due to other factors or complex patterns.
C : 50
M : 15
Y : 100
M : 55
Y : 100
R : 145
G : 177
B : 45
R : 240
G : 140
- Color system is an important factor to create the image of UNION F&C.
- The presentation of exclusive colors is based on spot colors in case of printing, but DPT colors as four-color process are used depending on characteristics of application factors.
- Although color presentation can be different depending on printing method, ink concentration, and paper material, it is careful to keep it in the optimal state.
- In case of web colors, the presentation of colors can be different depending on monitor resolution or monitor brightness.